Over 1 Billion names are Googled every day – so unless you live in a cave, you have been Googled and chances it happens again are constantly increasing. Google has become the first-place people look to build an opinion about you! That is why our personal search results can dramatically affect our relationships from who we do business with, to who we are friend with.
In this guide, I am going to help you out and discuss 7 easy steps to build a consistent personal brand and online presence. As you implement the following suggestions to your self-marketing routine, make sure you align your activities and communications with your personal brand and carry a consistent message throughout your efforts, both online and offline.
Identifying and setting your personal brand objectives are an obvious first step if you are looking to improve your online presence. When I talk about goals, I mean SMART Goals that are Specific, Measurable, Achievable, Realistic and Time-based to generate returns on investment.
To significantly improve your digital presence, it is important to stay focused and use your online efforts to support your objectives.
What are you most excited about achieving in the next months, years? Do you want to take your career to the next level, do you want to be recognized as an expert in a specific field, are you planning a career change or do you aspire to become an entrepreneur?
Your answers to these questions will be the steering wheel that drives your personal branding activities. But don’t forget that a good life requires a balance between professional and personal goals too. In the same way, a strong online presence showcases your work-related expertise while including a human element that generates emotions, creates better connections and makes you more memorable to others.
Have you ever tried to Google your name? If not, it is never too late to make it part of your routine. People are most probably searching for you on Google, that’s a fact, but are you aware about what they find?
Type your name in a Chrome incognito window*to avoid biased results. It allows you to browse in private mode and see what others can see, since Google alters ranking depending on who is searching and where the user is located.
Recent research has shown that 94% of people only look at the first Google page, thus I advise you to focus your attention on the first ten Google results and track how many results come up for you and if they well represent your persona.
Auditing your digital presence as it currently stands is the first step to taking control of your personal brand online.
Writing about your story is not deceptive, it helps people to better understand who you are and where you are coming from. Write your biography in a few paragraphs that summarize what you have done and how it led you to where you currently are.
To start writing your biography, think about all the information about yourself that you would want someone to know – from your academic background, prior work experiences and even your interests and hobbies outside of your career. You can also add any notable achievement such as awards or other recognitions achieved in your career.
But always remember that a bio must be short and concise with information that are relevant to your audience. And, most importantly, your bio is the tool that you can leverage most when you’re networking.
A personal website gives you control over your online image, it means creating a personal hub on the web, where you can display everything from your work history, relevant publications and personal interests.
It makes you more visible and differentiate you from others, whether you are applying for a new job or starting a side project, most people will search for your name online. Thus, you need to focus on highlighting your unique strengths and identifying what things make you stand out.
Having a personal website gives you the freedom to be much more extensive and engaging than a simple ‘’resume’’or a ‘’LinkedIn profile’’, since it allows for the inclusion of photos, work samples, testimonials and even personal interests. You are free to design the first impression your web visitors will havein only a few clicks! Building a reach now can help you later, so get your name out there, build a personal website, and stay competitive.
Are you like most people: your profile has probably stayed the same since your last job change or since you first set up your social account? This is something you can no longer afford in today’s fast-paced digital world. Building personal connections might be the most effective way to develop trust and authority with your audience.
Start by selecting a few social medias that are relevant. Posting sporadically across multiple social profiles are not going to accomplish much, if anything. You must rather focus on two or three carefully chosen social networks and be active on a frequent and regular basis.
Maintaining consistency across all your social profiles is also crucial. When people want to learn more about you, they may search for you on several social outlets. Presenting yourself in a consistent manner helps you control their perception of your personal brand.
Also keep in mind that while creating your own website is a crucial step in forming a strong foundation for your online presence, social media can play an important role in directing traffic to your site!
To establish your expertise through the digital world, you will have to curate and create content to be displayed on your social networks. Getting in the habit of regularly sharing contents can dramatically and quickly improve your personal online presence.
You can start by curating relevant third party content such as the latest articles about your company or industry related articles. Content curation comes with several advantages, including its ability to help you establish thought leadership within a niche.
While writing your own content carries more value in terms of helping you build your personal brand, it is also challenging, in terms of both, the creative capacity it demands and the time it requires. Additionally, oversharing your own content can be negatively perceived, your followers will appreciate when you source and share authoritative content from other people too.
That is why a good balance between content creation and content curation has proved to be the most efficient method to build a powerful online presence.
You need to be the first to know when you are mentioned online. Even if Googling yourself on a regular basis is a great habit you need to develop, it’s not scalable enough.
Using Google Alerts is a great way to know when people are talking about you online. Set up Google Alerts for your name and any news you appear in will come straight to your inbox. You can also set other specific keywords related to your industry that you want results for, and then Google will send you links to the newest content containing those keywords.
Either way it is also essential to listen to those who are leading the way in your industry. Start by identifying influencers in your niche industry, and then observe their strategies, search for their success stories online and consume their content regularly!
1. Open Chrome
2. At the top right, click More and select New Incognito Window
3. A dark window will open
4. Check for the black Incognito icon at the top right:
5. Now you can browse in private mode
Developing a solid personal online presence does not happen overnight, it takes time, requires patience and efforts. If your time is limited and you are overwhelmed with your business, you’re not alone. Usway can help you build, boost and manage your personal online presence with seamless solutions. Keep focusing on your activities, we will do the rest for you!
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