Living in a globally connected world, it is more likely that your first impression is formed online rather than in person. Thus, the best time to start building your personal brand was yesterday, the second-best time is today ! Building a reach now can help you later, so get your name out there, build your online presence, and stay competitive. But remember that you need to build a consistent personal brand that is in line with your real-world identity.
In our highly competitive age, the global economy has drastically altered our employment landscape and even top professional jobs are unstable now. High achievers must stay on the innovative edge of career opportunities – today, it is common for executives to change jobs every several years, not every few decades. Thus, do not wait to convert your name into a brand.
How to get started
Knowing that people will most probably e-meet you before they meet you in the real world, you will need to build a consistent, relevant and efficient online presence. However, if you want to impact, convince and outstand, it should not be limited to a simple ‘’resume’’or a ‘’LinkedIn profile’’. Build a complete online identity including your skills, natural talents, work achievements, career ambitions, personalityetc. Display your unique value proposition and make it visible !
An easy way to get started with it, is to build an online personal hub, which is your www.yourname.com. A personal hub is a place where you can aggregate your most valuable content into one place, and offer a 360-degree online experience of who you are. Your personal website must include a concise yet informative bio, your talents, your interviews and articles, links to your social media accounts, your photos, your passions, etc. It doesn’t need to be complex, it must be simple, easy to read and give others a clear idea of who you are and how you could possibly be of value to them.
Another important element to consider are your social media accounts. If you don’t use social media yet, then it’s something you must start to get familiar with. Having social media profiles highly contribute to build your personal online presence. It is an outlet to reach people and build your social networks. Your social media profiles must be consistent and using the same profile photo to be quickly and easily recognized by your audience. Once your profiles are set, post relevant content on a regular basis. And remember while your personal hub helps people to find you on relevant social platforms, your social media help them land on your personal hub too.
Along with your personal website and your social media, one of the most important aspects of successfully developing your personal online presence is to be authentic. Your personal brand should be accurate and reflects who you really are. Creating clear goals for yourself, and focusing on achieving them is what will propel your personal brand into being successful.
Developing a solid personal online presence does not happen overnight, it takes time, requires patience and efforts. If your time is limited and you are overwhelmed with your business, you’re not alone. Usway can help you build, boost and manage your personal online presence with seamless solutions. Keep focusing on your activities, we will do the rest for you!
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