LATEST ARTICLES
What you need to know to build a powerful online presence & promote your personal brand.

HOW TO CREATE YOUR PERSONAL MARKETING STRATEGY?
Do you want to pivot in your career, accelerate your business opportunities, get a promotion or build your own company? Then it is time to market your most valuable asset: YOU. A well-thought-out marketing plan should be your first step and become your new road map to achieve success.Create your Personal Marketing Strategy right away. […]

PERSONAL BRANDING FOR EXECUTIVES: HOW TO MANAGE YOUR ONLINE REPUTATION?
The digital world has infiltrated every facet of our lives, changing people and recruiters’ behavior too. Today when a recruiter need to select a candidate their first destination to get more information about you often is a search engine: 93% of recruiters Google candidate’s name before hiring 71% of professionals have outdated information online 56% […]

WHAT IS PERSONAL BRANDING AND WHAT ARE THE BENEFITS OF PROMOTING YOUR OWN BRAND?
I am often asked what is personal branding and what are the benefits of promoting your own brand? By definition, a brand is – a unique design, symbol, name, reputation, emotion, perception, and much more. It is about creating an image that identifies and differentiates it from its competitors. Strong brands mean strong identity, and […]

PERSONAL BRANDING FOR DOCTORS: HOW TO MANAGE YOUR ONLINE REPUTATION?
The digital world has infiltrated every facet of our lives, changing consumer and patient behavior. Today when a patient recognizes that they need medical attention, their first destination is often a search engine: 77% of patients start their healthcare search online 76% of patients search for doctors online, while less than 30% research facilities 84% […]

WHY YOU MUST HAVE A PERSONAL WEBSITE FOR YOUR PERSONAL BRAND?
The economy has changed and the way we work too! The global economy has drastically altered our employment landscape with new rules, instability but also new opportunities. Today, it is common for executives to change jobs every several years, not every few decades. While consultants, freelancers, entrepreneurs, speakers and other independent workers are on the […]

THE POSITIVE IMPACT OF PERSONAL BRANDS ON CORPORATE BRANDS?
What is Personal Branding? By definition, a brand is – a unique design, symbol, name, reputation, emotion, perception, and much more. It is about creating an image that identifies and differentiates it from its competitors. Over time, this brand becomes associated with a level of credibility, quality, satisfaction, trust in the consumer’s mind. Personal branding […]

THE RISE OF DIGITAL PROFILING
In the last 15 years, social media has become a massive communication tool with an estimated 2 Billion users. Today, we can still choose to use it intensively, or not, we can even ignore it, but we are at the early stage of a major societal trend: DIGITAL PROFILING. Discover our vision and why your […]

WHY YOU NEED A PERSONAL WEBSITE?
If you are a business person, an entrepreneur, a health specialist, an athlete, a coach, an artist … Every talented people deserve to have a personal website. If you want to establish yourself as an expert in your field, a personal website can dramatically grow your online and offline influence. We live in a highly […]

WHEN IS THE RIGHT TIME TO BUILD YOUR PERSONAL BRAND?
Living in a globally connected world, it is more likely that your first impression is formed online rather than in person. Thus, the best time to start building your personal brand was yesterday, the second-best time is today ! Building a reach now can help you later, so get your name out there, build your […]

7 USEFUL STEPS TO IMPROVE YOUR PERSONAL BRAND ONLINE
Over 1 Billion names are Googled every day – so unless you live in a cave, you have been Googled and chances it happens again are constantly increasing. Google has become the first-place people look to build an opinion about you! That is why our personal search results can dramatically affect our relationships from who […]
Audrey Mongin Says – Do you want to pivot in your career, accelerate your business opportunities, get a promotion or build your own company? Then it is time to market your most valuable asset: YOU. A well-thought-out marketing plan should be your first step and become your new road map to achieve success. Let me show you how you can get started. Building a personal marketing strategy is quite similar to creating a marketing plan for a company. It requires some key elements, and steps to follow. But if you want it to be effective, you must stick to your plan and be committed to it. The purpose of this step, is to understand what makes you different from others and to help you define your unique value proposition. But remember, what makes you unique is simply YOU. Budget does not only mean money, here I refer to the required investment in order to meet your personal & professional objectives. Think about how much money, time, energy you are willing to spend. If your budget is limited, then be ready to invest more time in building a strong personal brand. However, if you miss time, consider working with a company specialized in personal marketing. You might find services that will boost your online presence and empower your personal brand to get faster and more efficient results.If you are that kind of person, then Usway can help you save your time. What you want to sell here is YOU! Considering the fact that the product is you, then your marketing plan needs to include a detailed description of your assets. This step can be done easily by using LinkedIn. For More Details – Visit USWAY.CO